Skin that has lived
Skincare
Peptides, retinoids, SPF, barrier repair. This is her face. Brands that sell to 50-plus get the skin in the frame — not a filter, not a stand-in.
UGC creator · Generation X
They have the money.They never see themselves.
Lisa Thibault makes authentic on-camera video for Gen X skincare, fitness, and fashion. She is 60. She is the customer.
Skincare · Fitness · Fashion · Atlanta
$15.2T
Gen X global spend, 2025
$96,941
Avg. U.S. household spend
46–61
Peak earning years
26%
Of U.S. household wealth
World Data Lab · BLS 2024 · Federal Reserve, Q1 2026
The brief
Gen X spends the most.Brands still cast the intern.
Born 1965–1980. Highest household spend in the United States. Highest average income. Peak years for skincare, fitness, and fashion. Most UGC still looks like it was made for someone who cannot rent a car.
Lisa Thibault is a 60-year-old lifestyle publisher and on-camera creator in Atlanta. She has spent decades in the rooms where those women actually buy — galas, dinners, living rooms. She looks like the customer because she is the customer.
Meet Lisa
I’m 60.That’s the point.
I co-publish City Lifestyle in Atlanta. I sit in the rooms where Gen X women actually buy — galas, dinners, living rooms. I apply the serum. I walk in the dress. I will not buy skincare from a 22-year-old, and neither will the women you are trying to reach.
This is not influencer work. I make the film. You run it. Age is not a disclaimer on the brief. It is the brief.
- 60
- The customer
- Atlanta
- Where she films
- Publisher
- City Lifestyle magazine
- Gen X
- Skin, fitness, fashion
Three lanes
Skincare. Fitness. Fashion.What they actually buy.
One creator, three briefs. Book a lane, a Signature set in one, or Atelier across all three.
Vital at sixty
Fitness
Gym, pickleball, swim. This is the body a fitness brand is actually selling to. No ‘for her age’ caption required.
Clothes that fit the life
Fashion
Eveningwear, everyday, jewelry. A walk, a hem, a bag at the hip. Cast the customer, not the sample size.
What she delivers
Built for a media buyer, not a mood board.
To-camera reviews
Fifteen to thirty seconds, looking you in the eye. The way a friend talks about a serum, a trainer, a dress — not a script.
Product in hand
Unbox, apply, wear, walk. Close-ups that show texture, fit, and finish on a real 60-year-old.
Lifestyle films
Dinner, vineyard, hotel lobby, gala. B-roll from the life your customer already has — not a set built to look like it.
Native ratios
Shot 9:16 for Reels, TikTok, and Stories. Cutdowns in 1:1 and 16:9 when the brief needs them.
Raw + captioned
Clean files, burned-in captions, and a simple usage memo so your editor is not hunting through texts.
Usage you can buy
Organic, paid social, and whitelisting — licensed in writing, for the window you actually need.
How a shoot works
Brief. Box. Film. Files.
Four steps. Written so a media buyer can say yes without a call.
01
Brief
You send the product and the line. Signature and Atelier include a 20-minute call so nobody is guessing.
02
Product
Ship to Atlanta. She lives with it — applies it, wears it, walks in it — then films.
03
Shoot
One face, 15–30 seconds, native 9:16. Review, in-hand, or lifestyle. No set. No intern.
04
Files
Captioned cut, raw file, usage memo. Seven days after the box arrives. Rush is an add-on.
Working films
What vendors receive.
Her real films, her real voice. A leather dress, the gym, a beach day. Nothing autoplays. Tap a film to play it here.
Fashion
Anthropologie · 9:16 · 16s
To camera in a full-leather zip dress. Red clutch, red pumps. The way she talks about a piece.
Fitness
Gym · 9:16 · 37s
Chest press, cables, sit-ups, then a flex. This is the body a fitness brand is selling to.
Lifestyle
Beach day · 9:16 · 12s
Yeti cup, straw hat, pink tote, lace cover-up. The day a drinkware or resort brief is buying.
Stills
Pricing
Clear tiers. No agency theater.
Launch rates. Shot in Atlanta or remote. Organic usage is in the number. Paid ads, Spark, and extra months sit underneath — not in the sticker.
Pilot
$350
one film
A single vertical to test the voice against your serum, trainer, or dress.
- 1 native 9:16 film, 15–30s
- Raw file + captioned cut
- 7-day turnaround
- Organic usage, 60 days
Signature
Most booked$895
three films
The brief most brands book — review, in-hand, and lifestyle in one lane.
- 3 films (skincare, fitness, or fashion)
- Two revision rounds
- Organic usage, 90 days
- 20-minute briefing call
Atelier
$1,950
six films
A full set across lanes. Paid social is already in the number.
- 6 films + 16:9 cutdowns
- Organic + paid ads, 90 days
- Whitelisting quoted on the brief
- Creative brief + stills pack
Paid ads, 90 days
+$150 / film
Paid ads, 6 months
+$250 / film
Spark / whitelisting
Quoted
Rush, under 72 hours
+25%
FAQ
What brands ask before they ship a box.
Can I watch the films on this page?
Yes. Tap a film to play it here. Nothing autoplays. Raw files still come with every booking.
Do I need her to have a following?
No. This is UGC, not an influencer booking. She makes the film. You run it on your channels and in ads.
What’s the turnaround?
Seven days after the product arrives in Atlanta. Under 72 hours is +25%.
Do you send raw footage?
Yes. Every tier includes the captioned 9:16 and the raw file.
What’s included for usage?
Organic is in the tier — 60 days on Pilot, 90 on Signature and Atelier. Atelier already includes paid ads for 90 days. Spark and extra months sit under pricing.
Where does she shoot?
Atlanta, or remote if the product ships. Gym, court, dinners, and sidewalks when the brief needs them.
Who is she for?
Brands selling skincare, fitness, and fashion to women 46–61. She is 60. She is that customer.
Book Lisa
Send the brief.Get the kit.
Tell Lisa what you’re launching. You’ll receive a sample kit, a hold on dates, and a clear note on which tier fits the job.
- Typical reply within one business day.
- Atlanta shoots or remote, depending on the product.
- Used only to reply. Never sold, never added to a blast.